MLB taking some hard hits
Posted: Monday, February 09, 2009 8:01 PM
We have a new rite of February: baseball as a punching bag. The sport sits above a dunk tank and lets every critic take free shots.
Just as the calendar turned to the first of the month, U.S. District Judge Susan Illston said her "preliminary thoughts" were to exclude from trial three 2000-2001 positive drug tests that prosecutors say belong to Barry Bonds unless there is a direct link that the urine samples came from the former San Francisco Giants slugger.
A U.S. District Judge will rule on the tests' admissibility but that doesn't stop the media voices from spouting. A San Francisco columnist devoted an entire piece to the injustice suffered by Bonds if these tests were allowed to proceed in trial. It's hard to imagine a U.S. District Judge finding amusement in a lecture from a sportswriter about the law.
But that is where today's baseball world places the commentariat. We are encouraged, prodded, provoked and occasionally all too willingly, to take positions in areas that we have no expertise. I strive to avoid those subjects. The aforementioned column reinforced my wish that my colleagues would do the same.
The bashing continued when MLB Commissioner Bud Selig's salary became public knowledge. Populist resentment over compensation pay is at a high, thus some backlash against Selig’s $17 million annual salary is to be expected. No matter that baseball is not on the TARP list, receives no taxpayer money and as a private business, can pay as it wishes. That Selig is neither Pete Rozelle nor David Stern is enough for many to attack.
A prominent Los Angeles writer opined last week than Selig rules "America's most troubled sport" and that his reign was "ineffectual."
Troubled? Define troubled. Revenues under Selig? Record breaking. Attendance under Selig? Record breaking. Adaptation to new media platforms? Miles ahead of other sports. All businesses should be so troubled.
Ineffectual? Selig's bosses ask him to steward their investments. The Cubs just agreed to a sale...for $900 million. The bosses are satisfied.
Then there was the most incredulous moment of all. An ESPN Radio voice called Selig a "pimp" when commenting about his annual salary. To my best knowledge, this person has never spent one moment involved with or around MLB. Thus, any comment from this person can only be classified, in the immortal words of the great Ice Cube, as lip- flapping. Only this person could begin to explain what possibly could prompt such a classless, tasteless comment particularly without any direct experience in the sport. USA TODAY reports the clueless voice apologized to Selig. The paper qualified the incident as "being silly on-air," a judgement so absurd as to be unworthy of further comment.
Here's what Selig and MLB need most -- a serious public relations blitz. They need to talk to Washington and find the Carvilles, Matalins, Begalas and Stephanopoulos who can present baseball's successes. Someone who can help baseball punch rather than be punched. Someone who can remind the masses that 104 MLB players failed a performance enhancing drug test in 2003 and does anyone truly think the NFL wouldn't produce a larger number under similar circumstances? Someone who can remind the masses when Curt Schilling opines that all 104 names should be released that those tests and their results were collectively bargained. Any release of information must be mutual and does anyone think the union would ever agree to that?
And someone who could present the current A-Rod mess in some context. When Selig and, by extension, MLB is attacked as ineffectual for not confronting test results in the early part of this decade, the masses need to be reminded of context. Anyone who lived through the 1994-95 debacle wanted no part of a repeat. The game went to the brink and anyone who peered over the edge couldn't forget. With a union that had ZERO interest in any testing, MLB had to proceed with caution to advance a program while maintaining some working relationship.
Another reminder is that we were hours from a strike in September 2002 when Tom Glavine led a small group of sensible minds into the union headquarters and accepted the testing program that is now at the heart of the A-Rod matter. As inconceivable as another strike would have been, the union hierarchy was ready to execute it -- over drug testing.
This is not to excuse anyone or any group for the BALCO era. As I have repeatedly posted here, I point no fingers as I was a voice who was passively implicit in the promotion of Bonds through that time. Like thousands of colleagues, my livelihood was tied into the game and NO ONE in such a position wanted to replay 1994.
But it is imperative to understand this context when judging the actions of that era. It is so easy for the commentator/critic to sit back and toss barbs. As former MLB pitcher Jim Kaat bluntly and accurately pointed out today on MLB Network, blame should be assessed to BOTH MLB and the union. When doing so, understand the context, the mindset in which everyone at that time operated.
Maybe MLB can find A-Rod's public relations group. Most of his confessional was textbook. Direct apology, accept blame and consequence, pacify the fans, refuse to implicate others and promise to continue down a righteous path. It sounded great until an irrational blast at Sports Illustrated writer Selena Roberts. Bad timing for A-Rod there as Roberts' reporting was sound.
Watching A-Rod own up, I couldn't but think about Bonds. Reaction to crisis is a window to one's soul. There was A-Rod, apologetic, remorseful and humbled in contrast to the stance Bonds has taken for five years -- defiant, unrepentant and arrogant. While Bonds has apologists in San Francisco, his image outside of that area is destroyed. A-Rod has given himself a chance.
There are many debates ahead -- records, Hall of Fame, more testing, etc. But MLB should stop being a punching bag. Turn today into a positive. Applaud A-Rod (although he didn't confess until he was busted) for coming clean. Acknowledge that each revelation helps clear the air from a tainted era. Emphasize that the truth slowly emerges and it does indeed set you free. Stand tall on the business and game that has only strengthened in recent years. As we were reminded in November, pundits are loud but ineffectual. People vote and baseball's fans are still voting yes.